In this seminar we talked about advertising is using animation to better get there point across to the viewer. Most commercials can be for educational, title sequences, and music video animations and they use animation because its becoming more popular in our days and you can do more things in animation than you can in a live action advertisement.
A good commercial gain for animation was in the Nintendo game 'Animal Crossing' because there aimed at the young, employs animation foster specific social skills and life lessons in children, and introduces capitalistic values and never ending but increasing hard to achieve aspirational level of luxury and opulence.
This animated advert is another good example of animation in the commercial real because of the message it shows you which was that Lloyds bank will always be there for you throughout your life. They do this by showing you a short time laps of a families life, from when the couple meet on the train, to them getting married, and to the couple waving their daughter goodbye on the Lloyds Bank train.
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